About Us

We are Popal, a small team specializing in creating high-quality brick figures that bring your favorite characters to life. Whether you're into pop culture, TV shows, or movies, our themed sets offer a fun and easy way to build and express your creativity. Using our proprietary on-demand manufacturing workflow, we efficiently produce highly customized brick figures—even for single-unit orders. Our advanced software breaks down custom figures into individual pieces and generates step-by-step instructions, while our robotic assembly line sorts, bags, and ships everything you need for your build.

Popal brick figure preview

We also collaborate with communities to co-design figures based on popular IPs, using LEGO Studio along with our workflow-specific add-ons. This ensures that each product is as unique and personal as the creator behind it. Join us at Popal and start building today!

Interior view of the Popal figure factory
The factory where Popal figures are made
Popal designer working on a new figure concept
Popal designer designing a Popal figure